White-label Business bookkeeping solution for homemakers

A white-label business bookkeeping product that homemakers can rebrand and resell as their own business.

Target audience

Homemakers

Problem solved

Access to quality business bookkeeping is limited for homemakers, especially outside the big cities.

Solution

Launch as a lean web app using Fraud detection, Encryption and Payment gateways, starting with one core workflow done exceptionally well.

Technologies

Fraud detection, Encryption, Payment gateways

Monetization

Lending spreads; Premium analytics

Challenges

Trust deficit; Low financial literacy

Improvements

Offer WhatsApp-based onboarding and support for non-technical users.; Create a referral program that rewards users for inviting others.