Mobile-first Salary advances app for homemakers

A fast, offline-friendly mobile app that puts salary advances in the pocket of every one of homemakers.

Target audience

Homemakers

Problem solved

Access to quality salary advances is limited for homemakers, especially outside the big cities.

Solution

Launch as a lean web app using Fraud detection, Encryption and Payment gateways, starting with one core workflow done exceptionally well.

Technologies

Fraud detection, Encryption, Payment gateways

Monetization

Lending spreads; Premium analytics

Challenges

Onboarding friction; Cybersecurity

Improvements

Offer WhatsApp-based onboarding and support for non-technical users.; Create a referral program that rewards users for inviting others.