Driving theory tests subscription service for rural learners

A curated subscription service delivering driving theory tests essentials to rural learners on a flexible monthly plan.

Target audience

Rural learners

Problem solved

Rural learners waste hours every week on driving theory tests due to manual processes and scattered tools.

Solution

Launch as a lean web app using Zoom, Moodle and Gamification, starting with one core workflow done exceptionally well.

Technologies

Zoom, Moodle, Gamification

Monetization

Course sales; Monthly tuition

Challenges

Pricing sensitivity; Finding quality teachers

Improvements

Offer WhatsApp-based onboarding and support for non-technical users.; Create a referral program that rewards users for inviting others.