Online grocery marketplace for homemakers

A trusted marketplace connecting homemakers around online grocery, with verified profiles, reviews, secure payments and dispute handling.

Target audience

Homemakers

Problem solved

Access to quality online grocery is limited for homemakers, especially outside the big cities.

Solution

Launch as a lean web app using Stripe, WooCommerce and Shopify, starting with one core workflow done exceptionally well.

Technologies

Stripe, WooCommerce, Shopify

Monetization

Upsells and bundles; Affiliate marketing

Challenges

Cash-on-delivery fraud; Returns handling

Improvements

Introduce tiered pricing with a free starter plan to lower adoption friction.; Add a mobile app with offline mode for low-connectivity users.