Beauty products marketplace for parents

A trusted marketplace connecting parents around beauty products, with verified profiles, reviews, secure payments and dispute handling.

Target audience

Parents

Problem solved

Parents waste hours every week on beauty products due to manual processes and scattered tools.

Solution

Launch as a lean web app using Facebook ads, Inventory software and Payment gateways, starting with one core workflow done exceptionally well.

Technologies

Facebook ads, Inventory software, Payment gateways

Monetization

Upsells and bundles; Affiliate marketing

Challenges

Delivery logistics; Cash-on-delivery fraud

Improvements

Build an analytics dashboard so users can measure their ROI clearly.; Introduce tiered pricing with a free starter plan to lower adoption friction.