Baby products community network for health-conscious shoppers

A members-only community where health-conscious shoppers share baby products knowledge, opportunities and collaborations.

Target audience

Health-conscious shoppers

Problem solved

Health-conscious shoppers often overpay for baby products because pricing is opaque and alternatives are hard to compare.

Solution

Launch as a lean web app using Logistics APIs, WhatsApp Business and Facebook ads, starting with one core workflow done exceptionally well.

Technologies

Logistics APIs, WhatsApp Business, Facebook ads

Monetization

Upsells and bundles; Affiliate marketing

Challenges

Cash-on-delivery fraud; Returns handling

Improvements

Create a referral program that rewards users for inviting others.; Add Urdu language support to reach a wider local audience.