Online grocery marketplace for rural sellers

A trusted marketplace connecting rural sellers around online grocery, with verified profiles, reviews, secure payments and dispute handling.

Target audience

Rural sellers

Problem solved

Many rural sellers struggle with online grocery because existing options are expensive, complicated, or not designed for them.

Solution

Build an MVP with Shopify and Logistics APIs, validate with 20 pilot users, then expand features based on real feedback.

Technologies

Shopify, Logistics APIs, WhatsApp Business

Monetization

Dropshipping; Subscription boxes

Challenges

Inventory management; Delivery logistics

Improvements

Introduce tiered pricing with a free starter plan to lower adoption friction.; Add a mobile app with offline mode for low-connectivity users.