Automated Expense tracking platform for fitness beginners

An automation platform that removes repetitive expense tracking work for fitness beginners, saving them hours every single week.

Target audience

Fitness beginners

Problem solved

Fitness beginners often overpay for expense tracking because pricing is opaque and alternatives are hard to compare.

Solution

Launch as a lean web app using App store optimization, Push notifications and SQLite, starting with one core workflow done exceptionally well.

Technologies

App store optimization, Push notifications, SQLite

Monetization

Freemium upgrades; In-app purchases

Challenges

Discoverability; App store approval delays

Improvements

Offer WhatsApp-based onboarding and support for non-technical users.; Create a referral program that rewards users for inviting others.